Pass it On Leicester is a new campaign from local blood cancer survivor Rik Basra.
The aim is to build on Leicester’s growing reputation as a ‘lifesaving city’ by raising awareness of the Anthony Nolan register.
http://www.anthonynolan.org/media/case-studies/people-who-have-had-transplant/rik-basra
The #PassItOnLeicester campaign, which will run throughout September to mark Blood Cancer Awareness Month, will see every corner of the Leicester and Leicestershire community uniting to save lives. Thirty-one companies and community groups are teaming up with the Rik Basra Leukaemia Campaign to host donor recruitment drives and awareness events throughout September, one on each day of the month, to pass on the vital and lifesaving message that it’s easy to donate your stem cells. – See more at: http://www.anthonynolan.org/passiton#sthash.fxk7B2zz.dpuf
