Search Marketing & Website Development by Inbound

The SEO and general management of the Moosa Duke website is provided by Inbound Digital Marketing. A digital marketing agency operating in the midlands and South East.

The Moosa Duke project has included a number of strategies:

  • User engagement and conversion optimisation – we reviewed not only the landing pages but also the general user experience throughout the site to ensure that not only did the user find the information they were looking for quickly and intuitively, but that the appropriate calls to action were in place to optimise conversion rates.
  • SEO – the next step was to drive traffic by reviewing all the on page optimisation (title tags, headers, url’s, etc) and then begin to build the authority of the website through a combination of infographics, high quality guest authorship and PR.

The SEO campaign is now five months in and not only is the site driving more traffic but Moosa Duke can see exactly how many enquiries they are receiving through the site to ensure the project is always providing a positive ROI.